The Psychology Behind Online Reviews

Wiki Article

At their core, online reviews tap into the fundamental human need for social proof. When we're faced with a multitude of options, we seek reassurance from others who have gone before us. Positive reviews validate our choices and provide a sense of security, while negative reviews raise red flags and prompt us to reconsider.

Moreover, online reviews trigger a phenomenon known as the "bandwagon effect." When we see that a product or service has garnered numerous positive reviews, we're more inclined to jump on the bandwagon and join the satisfied customers. Conversely, a string of negative reviews can deter us from making a purchase, even if the product or service seems appealing on its own merits.